Definitions of the terms used (e.g. “personal data” or “processing”) can be found in Art. 4 GDPR.
objectiv GmbH & Co. KG
Registry Court: Cologne Local Court Reg. No.: HRA 30041
Personally liable partner: objectiv Verwaltungs GmbH
Partner authorised to represent the company: Pieter Niessen
Registry Court of Cologne Reg. No.: HRB 79281
Type of personal data, scope, purpose and legal basis of data processing
Facebook Ireland Ltd. processes (personal) data when using Facebook products – including when visiting objectiv’s Instagram page – even from people who are not logged into any of the Facebook services. Facebook describes in its Data Policy, which applies to all Facebook products, which (personal) data these are in detail, how, for which purposes and on which legal basis they are processed. There you will also find information on how to contact Facebook as well as the setting options for advertisements, cookies, etc. The data may be transferred to countries outside the European Union.
For more information about the cookies set by Instagram when an Instagram account exists, using Facebook products (including the website and apps) or visiting other websites and apps that use Facebook products (including the
When you visit objectiv’s Instagram page, Facebook records your IP address, among other things. Together with other information that Facebook receives through cookies, Facebook provides objectiv as the operator of the Instagram page with statistical information about the use of this Instagram page (so-called page insights). This is summarised data that shows how users interact with the site. These page insights may be based on personal data collected by Facebook in connection with a user’s visit to or interaction with objectiv’s Instagram page and its content. Facebook provides more information on this here: https://www.facebook.com/about/privacy.
With the help of page insights, objectiv can carry out an anonymous evaluation of the reach, page views, dwell time for video posts, actions (likes, comments, sharing of posts) as well as by age, gender and location (as specified by the users in their respective Instagram profiles). In the process, settings can be made for the evaluation of the reach or corresponding filters can be set with regard to the selection of a time period, the viewing of a specific post as well as demographic groupings (e.g. female, 20-30 years old). This data is anonymised, aggregated and abstracted. These attitudes do not allow any conclusions to be drawn about individuals by objectiv. The evaluation serves to optimally design the offer on objectiv’s Instagram page for the purpose of public relations.
The legal basis for this data processing is Art. 6 para. 1 letter e) DSGVO in conjunction with § 3 BDSG.
objectiv, as the provider of this information service, does not collect or process any further data from the use of the Instagram page.
As a user, you have the right to request information free of charge about what personal data has been stored about you. You also have the right to have inaccurate data corrected and to have processing of your personal data restricted or deleted. If applicable, you can also exercise your right to data portability. If you believe that your data has been processed unlawfully, you can lodge a complaint with the appropriate regulatory authority.
Unless your request conflicts with a legal obligation to retain data (e.g. data retention), you have a right to have your data deleted. Data stored by us will be deleted if it is no longer required for its intended purpose and there are no legal retention periods. If deletion cannot be carried out because the data is required for permissible legal purposes, data processing is restricted. In this case, the data will be blocked and not processed for other purposes.